January 25, 2022
5 min read
Think about the last one-pager experience you had.
Were you excited to open it up?
Can you even recall the product name?
What about a value proposition?
After reading it, could you articulate it in conversation?
I’d venture to guess, based on my own experience with one-pagers, that you’re not able to recall most of what might be important in a customer conversation.
If one-pagers are part of an Ecosystem Enablement strategy, then it's probably time to rethink the strategy.
The reason why one-pagers are such a fail is they are trying to communicate general information in an age where general audiences no longer exist. So content must be hyper-focused on specific audiences, or delivered in such a way so that the specific audience finds the content. Fluincy is designed to get the right information to the right audience with pinpoint accuracy.
For the longest time, the one-pager has been the keystone of partner enablement. In the new age of Ecosystem Enablement, the spray and pray one-pager will be a thing of the past. It’s time to move forward and leave our old methodologies, priorities, and delivery methods to a by gone era.
Ecosystem Enablement needs to be agile, highly focused, customer centric, and delivered just in time.
Check out the full article on PartnerHacker