If enablement isn't backed up by tools, people, and process, it's probably not enablement
Vibes are the foundation of the safety that's perceived by your teammates and your partners.
Commissions for partners can be contentious. I think they're worth the hassle.
Great sellers are those who possess certain characteristics that set them apart from the rest
The only person enabling your partners on your product is you
Enablement can be far away from a sale. It's critical to line up your shot
Every partner program has two sides. Internal and External. Both are critical
Partner sales isn't a game. But sometimes a game is like partner sales
Asking for budget will require you to prove your worth, especially for partner enablement
Short attention spans require short lessons for effective partner enablement
Micro-learning is the best kind of learning for partner sellers
Learning for the sake of learning is just compliance.
Here are some tactical ways you can measure enablement practices
You can measure enablement. In Partner Enablement it's critical that you do.
Flexibility and comfort in ambiguity are hallmark traits of excellent partner sellers
Distracted learning is wasteful in critical enablement functions
Asking more specific questions gets you to higher quality solutions, faster
Knowing how to craft a great story is half the battle
Better Together STORIES are more impactful than partnership facts
Learning and behavioral changes simply don't happen without trust first
Identifying gaps and goals is the best first place to start
Leadership guidance after a training helps to identify learnings and shape future opportunities.
When a leader enables their people is just as critical as what they're enabling on
Enablement isn't just a department or the role of a trainer.
Brains love stories. Why aren't we telling them more often.
How does a partner ecosystem find its natural balance?
Building a learning culture and building an ecosystem are a great pairing
Ecosystem learning culture will require executive buy-in, as well as cross functional collaboration.
If learning is not a cultural value in a company, enablement efforts will be a waste of time.
One-Pagers are the go to ecosystem enablement asset. But is it even worth it to produce them?